Sitka

​SITKA Gear, founded in 2005 by Jonathan Hart in Bozeman, Montana, revolutionized hunting apparel by integrating advanced outdoor performance technology into the hunting industry. Hart, drawing from his experiences in mountaineering and alpine sports, recognized the need for high-performance gear tailored specifically for hunters. This led to the development of SITKA's innovative layering systems, which prioritize moisture management, thermal regulation, and durability .​

A hallmark of SITKA's innovation is the GORE™ OPTIFADE™ Concealment system. Developed in collaboration with experts in animal vision science, including Dr. Jay Neitz and Dr. Karl V. Miller, OPTIFADE™ is the first camouflage designed from the perspective of prey animals. By understanding how ungulates perceive their environment, SITKA created patterns that effectively disrupt the human silhouette, enhancing concealment .​

The OPTIFADE™ lineup includes:​

Elevated II: Optimized for whitetail deer hunting from treestands, blending with the canopy and sky.

Subalpine: Designed for stalking and ambushing ungulates in vegetated terrain.

Open Country: Tailored for spot-and-stalk hunting in rocky, open environments.

Waterfowl Marsh and Waterfowl Timber: Engineered for concealment in marshlands and flooded timber, respectively.​

Optifade Cover is SITKA Gear's latest camouflage pattern, introduced in 2024 as their first new design in seven years. Developed in collaboration with the University of Georgia's Deer Research Lab, this pattern is scientifically engineered to provide superior concealment in densely vegetated environments, particularly during the greener seasons in the eastern United States.

Beyond camouflage, SITKA's commitment to quality extends to their use of GORE-TEX® and WINDSTOPPER® technologies, ensuring gear that withstands harsh conditions while maintaining comfort. Their dedication to innovation and performance has solidified SITKA Gear as a leader in technical hunting apparel